When the copy for this infographic fell into my lap, my enthusiasm level was through the roof! Animals? Data? Social media? I'm all in!
Even though there is a definite story in the data, it starts and ends with the love of a pet. I knew that illustrations were the element that had to carry the storytelling.
From the get-go, I had this vision of a dog in sunglasses reflecting the flash from the paparazzi cameras. In sketch form, this pooch wavered between French bulldog and husky… but it ended up somewhere in between as a little beagle-ish thing. He set the tone for the rest of the illustrations and lighitng.
Since this was for Daily Puppy, there was no shortage of reference. As for color and style, I went with negative radius corners for boxes and a color palette that said glam with pink and dark blue.
Color & cuteness inspiration, serving doggie glamour realness