The client makes an app that gives discounts and coupons to customers for prescriptions and OTC drugs. Their branding is cut and dry, so they needed a visual solution that can inject some warmth and approachability to their brand touchpoints.
My role was to create three separate directions that pushed the client’s current identity. For each, a different color story was created from permutations and tints of the existing brand colors — as simple swatches of color, they had worked for product, but needed to be more nuanced to tell a visual story in illustration.
