Craft and DIY content produced with branded characters. I worked under a creative director alongside photo and content editors to brainstorm, pitch, and produce a big batch of Halloween content aimed at parents throwing a Villains-themed party. I sketched out ideas, put together a visual-heavy pitch deck, created illustrations, and managed the printables.
Creative direction: Nicole Coppola
Photography, photo editing, styling: Eileen Sweeney, Brooke Wolin
Illustration, design: Dana Chen
Editorial: Claire Webb, Jodi Cararas