An automotive intensely surveyed millennial drivers and developed six segments from their findings. To bring the segment data to life, I illustrated each personality based on the segment’s behaviors and patterns.
Pragmatic Investors are committed to long-term quality and lasting value.
For Romantic Collectors, luxury is high touch and steeped in craftsmanship, with roots in history.
Visionary Achievers boldly have one eye towards the future and the other towards creating.
Globally minded Cosmopolitan Altruists seek out luxury to unplug and recharge.
Driven by passion and spontaneity, Conscientious Connoisseurs go with their gut and follow their heart.
Entrepreneurial Affluent Aficionados seek recognition in achieving their goals.